The complete
commerce & delivery
operating system
for local shops.

Take orders, price & track them, dispatch runners, collect payments, run staff & payroll, and grow with marketing — all from one console. This brochure lists every feature, A to Z.

🧺 Laundry & Dry-clean 💊 Pharmacy & Medicine 🛒 Grocery 🥖 Bakery 🥬 Vegetables 🍽️ Restaurants
ProductDeelo Shops Console
PlatformWeb · iOS · PWA
ByDeelo Business Services Pvt Ltd
Webdeelo.in
What you get

★ One console runs the whole shop

Deelo connects three apps into one operation: the merchant console (this product), the customer app, and the runner app. Orders flow from any source, get priced and tracked through a shared state machine, dispatched to a runner network, and settled to your wallet — with marketing, B2B billing, staff & payroll, and analytics layered on top.

19
Console modules
6
Shop verticals
2‑leg
Pickup + return orders
A–Z
Every feature listed
In this brochure
01 · Sign‑up & Onboarding→ 02 · Dashboard→ 03 · Orders & Fulfillment→ 04 · Quick Update & Calendar→ 05 · Payments & Collections→ 06 · Wallet & Settlements→ 07 · Customers & CRM→ 08 · Marketing — Promos & Coupons→ 09 · B2B Clients & Statements→ 10 · Analytics & Reviews→ 11 · Staff, Attendance & Payroll→ 12 · Plans & Subscriptions→ 13 · Settings & Configuration→ 14 · Delivery & Runner Network→ 15 · Pricing Engine→ 16 · Documents & Compliance→ 17 · Notifications & Messaging→ 18 · Customer Pages & Discovery (SEO)→ 19 · Platform, Security & Access→ ★ · A–Z Feature Index→
Deelo · Complete Feature Brochuredeelo.in
Get live in minutes

01 Sign‑up & Onboarding

Phone‑first signup, a guided 3‑step shop registration, and a checklist that takes a new shop from "applied" to "accepting orders".

Login & account

  • Phone + OTP login — 10‑digit India (+91), 4‑digit OTP, 30s resend timer
  • Dual mode: Sign in (existing) or Open a shop (new)
  • Smart fallback if a number is already registered
  • Secure JWT session via server cookie
  • Multi‑shop members land on a shop picker

Shop registration

  • 3‑step wizard: owner → service → location
  • Vertical & emoji picker (laundry/pharmacy/grocery/food…)
  • Map‑based location with reverse‑geocoded place name
  • Applications reviewed within ~1 business day
  • Add additional shops to one account

Guided onboarding checklist

  • Live steps with status: Done / Pending / In review
  • Profile, business hours, bank account, documents, T&Cs, catalogue
  • "Why this matters" copy on every step
  • Progress bar + readiness gate
  • Go‑live button enables once required steps are complete

Team join flow

  • Owner invites staff by email — 72‑hour claim link
  • Login gate redirects to claim after sign‑in
  • One‑tap join sets the active shop and opens Orders
  • Expired/used invites handled gracefully
Deelo Shops sign-in screen
Phone + OTP sign‑in — the same screen for existing merchants and new shops.
01 · Sign‑up & Onboardingdeelo.in
Your morning glance

02 Dashboard

A single screen that tells you what needs you, how money is moving, and how the shop is doing today.

At‑a‑glance KPIs

  • Time‑of‑day greeting & live shop‑open banner
  • Wallet balance · revenue today · collection today · delayed orders
  • Status grid: bookings, under process, ready/out, runner pickup, cancelled
  • Week revenue sparkline + avg order value

"Needs you" alerts

  • New orders to accept, delayed orders, pending payments
  • Reviews awaiting a reply
  • Context‑aware onboarding banner for new shops

Insights & recent activity

  • Smart cards: ⭐ rating, 🏆 top item, 📈 weekly revenue
  • Recent orders (up to 5) with status & amount
  • Recent reviews with rating distribution

Quick actions

  • New order · All orders · Analytics · Reviews
  • Withdraw (owner) · jump straight into a walk‑in order
The Deelo dashboard — wallet, revenue, status grid and what needs you, at a glance.
The Deelo dashboard — wallet, revenue, status grid and what needs you, at a glance.
02 · Dashboarddeelo.in
The heart of the shop

03 Orders & Fulfillment

Every order — app or walk‑in, single‑leg or 2‑leg pickup‑and‑return — from intake to handover, with full who‑did‑what attribution.

Orders list

  • Cards & Table views
  • Source tabs: All · Deelo app · Walk‑in
  • Date chips: Today · Yesterday · 7d · 30d · All · Custom
  • Express ⚡ filter & full status dropdown
  • Search by booking ID, customer, runner, phone (⌘K)
  • Active vs History grouping with counts

Order detail

  • Visual progress timeline (Placed → Accepted → At shop → Ready → Collected)
  • Live "latest update" + % complete ring
  • Schedule card (pickup/delivery windows) + reschedule
  • Items, pricing breakdown, payment status
  • Customer panel, call & address history, runner assignment

Status actions

  • Accept / Reject (with reason) · Price items
  • Confirm received · Mark ready · Schedule return
  • Mark customer picked up · collect payment
  • Two‑leg pickup + return handling

Who handled it — attribution new

  • Every status change records who, when & role
  • "Accepted by Anjali", "Marked ready by Ravi" on the timeline
  • Shown on order cards, table rows & the expanded audit trail
  • Stable history even if a staff member is later renamed

New order & walk‑ins

  • Guided draft flow: customer → service → schedule → address → payment
  • Walk‑in customer picker (search by phone/name, register new)
  • Instant or scheduled pickup; pickup/delivery/both modes

Print, share & bulk

  • Print receipt · challan · garment tag · GST invoice
  • Share address link & live track link with the customer
  • Bulk‑select history → generate a combined statement
Orders list — cards view with source, date & status filters.
Orders list — cards view with source, date & status filters.
Order detail — progress timeline with live status attribution (“Marked ready by Musthafa”).
Order detail — progress timeline with live status attribution (“Marked ready by Musthafa”).
New order — guided draft flow: customer, service, schedule, address & payment.
New order — guided draft flow: customer, service, schedule, address & payment.
03 · Orders & Fulfillmentdeelo.in
Speed at the counter

04 Quick Update & Calendar

A fast lane for counter staff and a day‑planner for pickups, deliveries and the runner roster.

Quick Update

  • Type or scan a booking ID to pull an order instantly
  • Read‑only summary + status chip row
  • One‑tap: mark received · mark ready · mark picked up
  • Inline collect‑payment (amount, UPI/Cash, reference)
  • No navigation needed — built for a busy counter

Calendar

  • Day navigation (today / tomorrow / forward)
  • Daily schedule grid by pickup window, colour‑coded by status
  • Delivery‑team tab with runner roster
  • Bulk reassign & batch mark‑ready
  • Per‑slot notes
Calendar — the day’s pickups, deliveries and runner roster.
Calendar — the day’s pickups, deliveries and runner roster.
Quick update — scan a booking ID and advance an order’s status in one tap at the counter.
Quick update — scan a booking ID and advance an order’s status in one tap at the counter.
04 · Quick Update & Calendardeelo.in
Get paid, every way

05 Payments & Collections

Online gateway, counter cash/UPI, split payments and refunds — with a dedicated screen for everything still owed.

Payments pending

  • All orders awaiting or partially paid in one list
  • Filters: awaiting · partially paid · all
  • Quick‑collect from any row (amount pre‑filled)
  • Bulk collect across multiple orders

Ways to pay

  • Online via Cashfree (webhook‑verified)
  • Direct / counter: Cash, UPI, Card, COD
  • Split payments (e.g. ₹100 UPI + ₹80 cash) with validation
  • Per‑leg payment for 2‑leg orders

Status & refunds

  • Lifecycle: created → attempted → paid / failed
  • Outstanding balance & re‑pricing top‑ups
  • Full & partial refunds with gateway reference

Receipts & audit

  • Transaction log with gateway references & timestamps
  • Frozen cart snapshot on every receipt
  • Direct‑collection tracking by source
Payments pending — everything still owed, with one-tap and bulk collection.
Payments pending — everything still owed, with one-tap and bulk collection.
05 · Payments & Collectionsdeelo.in
Your money, on time

06 Wallet & Settlements

A real‑time wallet with manual and automatic payouts, transparent settlement splits, and a full ledger.

Wallet

  • Live balance & "available to withdraw" (privacy‑blur aware)
  • Top up (UPI) & Withdraw to bank
  • Direct‑collections card with 7‑day breakdown
  • Owner‑only payouts; staff can view

Auto‑withdrawal Pro

  • Scheduled sweeps: every 1 / 7 / N days at a chosen IST hour
  • Last‑withdrawal & next‑sweep display
  • Minimum‑balance & cooldown guards

Settlement split

  • Shop receives subtotal minus commission
  • Delivery fee split (customer / shop / %‑split)
  • Platform fee + tax captured transparently

Ledger & payouts

  • Filterable transactions by time & source
  • Credit/debit reasons, balance‑after, reference IDs
  • Payout status: processing / paid / failed / reversed
  • Deep‑link each entry back to its order
Wallet — balance, payouts, auto-withdrawal and the full transaction ledger.
Wallet — balance, payouts, auto-withdrawal and the full transaction ledger.
06 · Wallet & Settlementsdeelo.in
Know every customer

07 Customers & CRM

A searchable customer directory with order history, fast re‑ordering, coupons and a block‑list.

Directory

  • Search by name/phone with keyboard navigation
  • Order count, last order date & status per customer
  • Walk‑in / app / deactivated badges
  • Add & register new walk‑in customers

Actions & history

  • One‑tap New order for a known customer
  • Send coupon (single‑use, targeted) Growth
  • Per‑customer history page with all past orders

Block‑list

  • Block problem customers with a reason (harassment / non‑payment / other) · unblock anytime · managed in Settings → Customers
Customer directory — history, quick re-order and targeted coupons.
Customer directory — history, quick re-order and targeted coupons.
07 · Customers & CRMdeelo.in
Grow demand

08 Marketing — Promos & Coupons Growth

An offers engine with auto‑applied promos and code coupons, audience targeting, caps and budgets, and live performance.

Campaign types

  • Flat ₹ off · % off · Buy‑N‑get‑M · Free item · Free delivery
  • Auto‑applied promos & code‑redeemed coupons
  • Quick‑launch templates

Targeting & rules

  • Audience: all · new · repeat · inactive · specific customer
  • Min order, max discount cap, valid‑from/to, day & time windows
  • Apply to subtotal / delivery / total
  • Funding split: merchant vs platform covers the discount

Caps & budgets

  • Total spend budget — auto‑pauses when reached
  • Per‑customer & total redemption limits
  • Projected redemptions estimate while you set it up

Lifecycle & performance

  • Draft → scheduled → active → paused → exhausted/expired/archived
  • Applied count, budget spent, revenue lift, last redeemed
  • Pause / resume / duplicate / archive from a drawer
Marketing — promos & coupons with targeting, caps and live performance.
Marketing — promos & coupons with targeting, caps and live performance.
08 · Marketingdeelo.in
For hotels, hospitals & offices

09 B2B Clients & Statements Growth

Manage repeat business clients, bundle orders into periodic statements, and track payments with GST‑ready PDFs.

B2B clients

  • Client profiles: contact, phone, email, GSTIN
  • Billing cycle (weekly / fortnightly / monthly) & payment terms
  • Soft credit limit, outstanding balance, pending orders
  • Archive & restore clients

Statements

  • Bundle many completed orders into one statement
  • Lifecycle: draft → issued → partially paid / paid / void
  • Snapshotted subtotal, tax & total at issuance
  • GST‑ready PDF with recipient GSTIN (signed URLs)

Payments & one‑off billing

  • Record payments: bank / UPI / cheque / cash / other (+ UTR)
  • Per‑statement paid & outstanding tracking
  • One‑off "billed‑to" parties for non‑saved clients

Client workspace

  • Tabs: Orders · Statements · Settings
  • "Only un‑statemented orders" filter + date range
  • Bulk‑select orders → generate statement
Statements — bundle orders into GST-ready B2B statements and track payments.
Statements — bundle orders into GST-ready B2B statements and track payments.
09 · B2B Clients & Statementsdeelo.in
Measure & improve

10 Analytics & Reviews

Understand revenue, customers and order flow — and turn ratings into repeat business.

Analytics Growth

  • Date ranges (7 / 30 / 90 days) + refresh
  • KPIs: orders, revenue, earned, paid‑out, runner payouts, commission
  • Revenue trend chart & order‑status donut
  • Top customers leaderboard
  • Export CSV Pro

Reviews & ratings

  • Average rating + 5→1 distribution bars
  • Recent reviews with customer & comment
  • Reply to reviews inline Growth
  • Low‑rating (≤2★) highlighted for fast follow‑up
  • Auto review requests on completed orders
Analytics — revenue, orders, top customers and exportable reports.
Analytics — revenue, orders, top customers and exportable reports.
Reviews — rating summary, star distribution and one-tap replies.
Reviews — rating summary, star distribution and one-tap replies.
10 · Analytics & Reviewsdeelo.in
Run your team

11 Staff, Attendance & Payroll

One unified roster: invite people to log in, or add check‑in‑only staff — then manage roles, schedules, salary, leave, attendance and payroll.

Unified roster

  • One list: owner, console members & check‑in‑only staff
  • Invite by email (the join method) or add a no‑login person
  • Badges: Owner · Login · Invited · Check‑in only
  • Grant / revoke console access; resend invites
  • Remove keeps HR & payroll history (re‑invitable)

Profiles

  • Profile, role & designation, employee ID
  • Work schedule: days, shift hours, lunch, weekly target, overtime
  • Salary: hourly/daily/monthly, OT multiplier, cycle, method, bonus
  • Leave allowances (paid/sick/casual) + carry‑over
  • Per‑person permission overrides

Attendance & check‑in

  • Self check‑in, shared kiosk PIN, or personal check‑in link
  • Geofence around the shop address + radius
  • Verification: none · PIN · selfie · geofence
  • Week heatmap, live activity timeline, auto‑mark‑absent
  • Worked/late minutes & break tracking (IST)

Roles, leave & payroll

  • Role templates & shift templates with bulk apply
  • Leave requests with approve / reject
  • Permissions: cash, ready, refund, analytics, staff, payroll, settings
  • Export payroll (CSV) from attendance + pay
Staff Management — one unified roster: invite, roles, schedules, salary & attendance.
Staff Management — one unified roster: invite, roles, schedules, salary & attendance.
Live attendance — who’s in, late or on break, with the week heatmap & activity timeline.
Live attendance — who’s in, late or on break, with the week heatmap & activity timeline.
11 · Staff, Attendance & Payrolldeelo.in
Scale when you're ready

12 Plans & Subscriptions

Three tiers with a free trial, monthly/annual billing, and clear feature gating.

Starter — free

  • Unlimited orders · walk‑in & online
  • Instant & scheduled pickups
  • Customer directory · UPI/Cash/Wallet payouts
  • Email support

Growth popular

  • Up to 2 shops · 15 km radius
  • Advanced analytics · reply to reviews
  • Marketing tools · B2B statements
  • Staff attendance & payroll · holiday scheduling

Pro premium

  • Up to 5 shops · 50 km radius
  • Auto‑dispatch + priority runners · dedicated pool
  • Auto‑withdrawal · CSV export · featured listing
  • 1:1 priority onboarding & support

Billing

  • Free trial, monthly or annual (yearly discount)
  • Trial progress, plan comparison table & FAQs
  • Razorpay subscription billing · invoices
  • Upgrade / downgrade / talk‑to‑sales
Plans — Starter, Growth & Pro with a free trial, annual billing and clear feature gating.
Plans — Starter, Growth & Pro with a free trial, annual billing and clear feature gating.
12 · Plans & Subscriptionsdeelo.in
Make it yours

13 Settings & Configuration

Profile, payouts, delivery economics, hours, catalogue, documents and print studio — all in one place.

Profile & payouts

  • Shop name, description, photo, address (map), contacts
  • Custom Terms & Conditions editor (shown to customers)
  • Bank account with verification status
  • Auto‑withdrawal cadence & time (owner)

Delivery & schedule

  • Max radius, delivery charge, free‑delivery threshold
  • Runner/shop delivery‑fee split sliders
  • Booking modes (pickup / delivery / both)
  • Business hours, holidays, batch delivery slots Pro

Catalogue & documents

  • Items, categories, variants, prices, tax
  • CSV / Excel import with stock
  • Statutory document upload (GST, licences, ID)

Print studio

  • QR standees · order tags · garment stickers
  • Logo, colours & text customization
  • Preview + print + download PDF
Settings — profile, payouts, delivery economics, hours, catalogue & print studio.
Settings — profile, payouts, delivery economics, hours, catalogue & print studio.
Delivery — radius, runner/shop fee split, booking modes & express delivery.
Delivery — radius, runner/shop fee split, booking modes & express delivery.
Catalogue — items, categories, SKUs, tax & one-click Excel import/export.
Catalogue — items, categories, SKUs, tax & one-click Excel import/export.
Print studio — a branded “Scan to order” QR standee with theme, size & logo.
Print studio — a branded “Scan to order” QR standee with theme, size & logo.
13 · Settings & Configurationdeelo.in
The runner network

14 Delivery & Runner Network

Deelo dispatches, tracks and verifies a runner network so your orders move without you chasing anyone.

Jobs & dispatch

  • One job per leg (pickup leg, return leg) auto‑spawned
  • Nearby‑runner notifications (push + WhatsApp)
  • Auto‑dispatch & priority runners Pro
  • Unclaimed jobs auto‑expire

Tracking & verification

  • Runner assignment & live status
  • OTP handoff at delivery
  • Geofenced pickup/handover checks

Batching & routing

  • Delivery batches group multiple stops (sequence, GPS, planned arrival) · two directions (shop→customers, customers→shop) · per‑batch limits on stops, weight, distance & route time · per‑stop status with retry‑on‑no‑show
14 · Delivery & Runner Networkdeelo.in
Priced correctly, every time

15 Pricing Engine

A single engine computes the customer total, taxes, fees, the runner's take‑home and your settlement — consistently across the platform.

Order pricing

  • Inclusive total: subtotal + tax + delivery + platform/tech fees
  • Item base + variant pricing; per‑unit extras
  • GST slabs (0/5/12/18/28%) with breakdown for invoices
  • Express / rush surcharge tier

Delivery economics

  • Distance‑based fee via Google Routes (2‑/4‑wheeler), haversine fallback
  • Per‑km slabs; free‑delivery thresholds
  • Customer / shop / split fee sharing

Take‑home & configuration

  • Deterministic runner pay‑home (base + per‑stop + per‑km) and shop settlement in one pass · versioned platform economics so historical orders keep their original rates · per‑plan and per‑shop commission overrides · optional surge multiplier by microzone
15 · Pricing Enginedeelo.in
Compliant & professional

16 Documents & Compliance

GST invoices, statements, challans and tags — plus vertical‑specific licence handling baked into onboarding.

Documents you can produce

  • GST tax invoice (item‑level tax breakdown)
  • B2B statement PDF (bundled, recipient GSTIN)
  • Challan (internal pickup/delivery)
  • Receipt & printable garment tags
  • Token‑gated public invoice links

Compliance & licences

  • Pharmacy: Drug Licence (Schedule H/H1) required
  • Food: FSSAI registration required
  • Recommended: GST, trade licence, PAN, Aadhaar, cancelled cheque
  • Required docs gate "go‑live"; S3‑backed secure storage
Work challan — a price-free garment list for the unit floor, ready to print.
Work challan — a price-free garment list for the unit floor, ready to print.
16 · Documents & Compliancedeelo.in
Everyone stays informed

17 Notifications & Messaging

Real‑time updates across push, WhatsApp and email — for customers, runners and the shop.

Channels

  • Push (APNs/Firebase) for order & job updates
  • WhatsApp for order accepted, payment, runner updates
  • Email (SES) for invites, statements, billing

Realtime & in‑app

  • Live order‑status & wallet subscriptions (GraphQL)
  • In‑app notification bell with unread count
  • Toasts for every action; scheduled reminders
  • 40+ event types, role‑aware routing
17 · Notifications & Messagingdeelo.in
Reach & serve customers

18 Customer Pages & Discovery (SEO)

Token‑gated customer pages for ordering & tracking, plus a programmatic SEO engine that puts your shop in front of local searches.

Customer‑facing pages

  • Order address & scheduling wizard (pickup/delivery, date, slot)
  • Live order tracker with workflow timeline
  • Public invoice download & branded short links
  • Shop profile & public Terms page
  • App‑download banner & deep‑link open

Discovery & SEO

  • Programmatic /state/place/category pages
  • Search with "near me" geolocation
  • Schema.org: LocalBusiness, Breadcrumb, FAQ, ItemList, Blog
  • Sitemaps, indexability gating, English + Malayalam
  • Vertical landing pages & an operating‑guide blog
18 · Customer Pages & Discoverydeelo.in
Built right

19 Platform, Security & Access

Multi‑shop, role‑based access, a privacy mode for the shop floor, and a fast, installable experience.

Access & multi‑shop

  • Owner vs Staff roles with fine‑grained permissions
  • Members: invite → claim → active, with revocation audit
  • Switch between multiple shops from one account

Experience

  • Dark mode & privacy/blur mode for amounts
  • Global ⌘K order search · pause/resume shop toggle
  • Consistent custom date‑picker & pill UI
  • Installable PWA (web · desktop · home‑screen)

Regions & reliability

  • Region/microzone coverage with geo‑indexing · idempotent payouts & mutations · token‑gated public links with expiry · order audit trail & activity logs across merchant, runner, customer & system
19 · Platform, Security & Accessdeelo.in
Everything, alphabetically

★ A–Z Feature Index

A quick alphabetical reference to every capability covered in this brochure.

A

Analytics dashboard
App‑download banner
Attendance tracking
Audit trail (status history)
Auto‑dispatch
Auto‑mark absent
Auto‑withdrawal

B

B2B clients
B2B statements & PDFs
Bank account & verification
Batch delivery slots
Block‑list (customers)
Booking modes
Bulk statement generation
Business hours

C

Calendar / day planner
Cashfree payments
Catalogue & CSV import
Challan printing
Check‑in link & kiosk PIN
Commission overrides
Coupons (code)
Customer directory & history

D

Dark mode
Dashboard KPIs
Date‑range filters
Delivery batches & routing
Delivery fee split
Direct/counter payments
Documents & compliance

E

Express / rush orders
Email notifications (SES)
Export payroll (CSV)
Export reports (CSV)

F

FAQ & help docs
Featured listing
Feature gating by plan
Free delivery offers
FSSAI licence (food)

G

Geofenced check‑in
GST invoices & slabs
GSTIN on statements
Go‑live readiness gate

H

Holiday scheduling
History (orders)

I

Idempotent payouts
Inventory / stock
Invoices (GST, public links)
Invite & claim (staff)

J

Jobs (per‑leg dispatch)

K

Kiosk PIN check‑in
KPI cards

L

Leave management
Live order tracking
Location SEO pages
Login (phone + OTP)

M

Marketing campaigns
Microzones & surge
Multi‑shop switching
Members & permissions

N

New order draft flow
Notifications (push/WhatsApp/email)
"Needs you" alerts

O

Onboarding checklist
Order attribution
Order detail & timeline
OTP delivery handoff

P

Payments pending
Payroll preview & export
Plans & subscriptions
Pricing engine
Print studio
Privacy/blur mode
Promos (auto‑applied)
PWA install

Q

Quick update (counter)
QR standees

R

Recurring orders
Refunds (full/partial)
Regions & coverage
Reschedule pickup/return
Reviews & replies
Runner network

S

Schedule & slots
Search (⌘K & near‑me)
Settlement split
Shift templates
Short links
Split payments
Staff roster (unified)
Statements

T

Tags & stickers
Terms & Conditions editor
Top‑up wallet
Track link (customer)
Two‑leg orders

U

UPI / Cash / Card
Unified members + staff

V

Variant pricing
Verticals (6)
Verification (PIN/selfie/geo)

W

Walk‑in orders
Wallet & ledger
Week heatmap
WhatsApp updates
Withdrawals

X · Y · Z

XLSX/CSV catalogue import
Yearly billing
Zones (micro) & geofencing
Deelo
Deelo Business Services Pvt Ltd · Founded 2024 · Kerala, India. Now prioritising laundry & pharmacy delivery.
deelo.in
Web · iOS · Runner app
★ · A–Z Feature Indexdeelo.in